I’ll admit, I didn’t know about Search Engine Optimization (SEO) until recently.
Even though I had a portfolio website for years — and spent a lot of time tinkering with and improving it — I had no idea how to use tools and strategies to make my site easier to discover in Google Search. I just assumed that I had no control over the order of the way links were listed in Search.
I mean, it eventually ranked #1, so I wasn’t complaining.
But then, when I officially said goodbye to any sort of career in photography, I actively began to research marketing concepts and strategies.
And lo and behold… I discovered SEO.