Social Media for Artists: Mistakes, Myths & How to Avoid Them

Last Saturday, I had the pleasure of attending a panel discussion about  Social Media Marketing for artists at the Phoenix Art Museum.

 

I got to hear from award-winning artist Clare Benson, world-renowned art advisor Mary Virginia Swanson, chief photography curator Becky Senf, and established commercial photographer Paul Mobley.

 

But I must say, as someone who spends ~40 hours a week working in digital marketing and most of my free time thinking about how digital marketing can be applied to the arts, the talk left something to be desired…

 

Of course, with industry leaders like that, there were a many instances of great advice! I really appreciated hearing some words of wisdom from experienced professionals.

 

But when it came down to it, there wasn’t a whole lot of concrete information about social media today.

Want to land your own solo or small group exhibition? Find out how to write a compelling proposal!

How to Prepare an Exhibition Proposal that Won’t get Ignored

Landing your first solo exhibition is a big deal for any emerging artist. Not only is it a great way to mark the completion of a body of work, but it’s one of the best ways to get your art in front of a large, art-loving audience.

 

No doubt, a solo exhibition is a huge milestone, but it can be tricky to achieve. There are lots of factors to consider, many of which are out of your control. And often, galleries are booked out months, even years, in advance.

 

But if you feel like you’re truly ready to exhibit your work, then creating a strong proposal and approaching gallery owners and decision-makers in the right way can make you stand out from the competition.

 

To give you the very best chances of landing your own solo or small group exhibition, I’ve broken the whole process down in 5 steps, from start to finish.

 

So take a look, get to work, and let me know if you have any questions!

Setting Up a Portfolio Website: What Artists Need to Know

I remember the first time I set up a portfolio website.

 

I’m not gonna lie… I had NO idea what I was doing!

 

But fast forward about 4 years and 6 websites later, I can definitely say I’ve figured out a thing or two about creating a great online portfolio.

 

And get this — I have almost no formal HTML of CSS experience!

 

My secret?

 

Countless hours of tinkering with website themes, plenty of research, and LOTS of trial and error.

 

To make sure you don’t make the same mistakes I did when I was first getting started, I created this video to give you the rundown on website building for artists. And the good news is, you really don’t need any coding or web design experience to get your site up and running!

How to Create Effective Social Media Ads to Promote Your Art

If you run a Facebook Page or Business Instagram account, you’ve probably been bombarded with suggestions on how to turn your content into an ad. Obviously, social media sites heavily depend on user ad-spend to generate revenue, so the more people that buy in, the more money they make.

 

Personally, I have nothing against ads. Sure, poorly-targeted, spammy ads can be annoying. But if you’re willing to invest the time and money into developing a strategic ad campaign, by all means, go for it!

 

However, the key is being strategic.

 

I don’t have any plans to run an ad campaign anytime soon, but I know more than enough about social media advertising to identify a bad ad when I see one. And unfortunately, I’ve been seeing lots of bad ads come from artists, arts organizations, and creative businesses.

 

What is SEO and how Can Artist Benefit From It?

I’ll admit, I didn’t know about Search Engine Optimization (SEO) until recently.

 

Even though I had a portfolio website for years — and spent a lot of time tinkering with and improving it — I had no idea how to use tools and strategies to make my site easier to discover in Google Search. I just assumed that I had no control over the order of the way links were listed in Search.

 

I mean, it eventually ranked #1, so I wasn’t complaining.

 

But then, when I officially said goodbye to any sort of career in photography, I actively began to research marketing concepts and strategies.

 

And lo and behold… I discovered SEO.