Setting Up a Portfolio Website: What Artists Need to Know

I remember the first time I set up a portfolio website.

 

I’m not gonna lie… I had NO idea what I was doing!

 

But fast forward about 4 years and 6 websites later, I can definitely say I’ve figured out a thing or two about creating a great online portfolio.

 

And get this — I have almost no formal HTML of CSS experience!

 

My secret?

 

Countless hours of tinkering with website themes, plenty of research, and LOTS of trial and error.

 

To make sure you don’t make the same mistakes I did when I was first getting started, I created this video to give you the rundown on website building for artists. And the good news is, you really don’t need any coding or web design experience to get your site up and running!

What is SEO and how Can Artist Benefit From It?

I’ll admit, I didn’t know about Search Engine Optimization (SEO) until recently.

 

Even though I had a portfolio website for years — and spent a lot of time tinkering with and improving it — I had no idea how to use tools and strategies to make my site easier to discover in Google Search. I just assumed that I had no control over the order of the way links were listed in Search.

 

I mean, it eventually ranked #1, so I wasn’t complaining.

 

But then, when I officially said goodbye to any sort of career in photography, I actively began to research marketing concepts and strategies.

 

And lo and behold… I discovered SEO.