Social Media for Artists: Mistakes, Myths & How to Avoid Them

Last Saturday, I had the pleasure of attending a panel discussion about  Social Media Marketing for artists at the Phoenix Art Museum.

 

I got to hear from award-winning artist Clare Benson, world-renowned art advisor Mary Virginia Swanson, chief photography curator Becky Senf, and established commercial photographer Paul Mobley.

 

But I must say, as someone who spends ~40 hours a week working in digital marketing and most of my free time thinking about how digital marketing can be applied to the arts, the talk left something to be desired…

 

Of course, with industry leaders like that, there were a many instances of great advice! I really appreciated hearing some words of wisdom from experienced professionals.

 

But when it came down to it, there wasn’t a whole lot of concrete information about social media today.

How to Create Effective Social Media Ads to Promote Your Art

If you run a Facebook Page or Business Instagram account, you’ve probably been bombarded with suggestions on how to turn your content into an ad. Obviously, social media sites heavily depend on user ad-spend to generate revenue, so the more people that buy in, the more money they make.

 

Personally, I have nothing against ads. Sure, poorly-targeted, spammy ads can be annoying. But if you’re willing to invest the time and money into developing a strategic ad campaign, by all means, go for it!

 

However, the key is being strategic.

 

I don’t have any plans to run an ad campaign anytime soon, but I know more than enough about social media advertising to identify a bad ad when I see one. And unfortunately, I’ve been seeing lots of bad ads come from artists, arts organizations, and creative businesses.